When it comes to product labeling, the product tends to be the star of the show. However, other labels play an important supporting role: carton labels. Cartons have traditionally been labeled with inexpensive black thermal labels and barcodes. While this type of carton label serves its purpose, a new breed of carton box labels has arrived: color carton labels.
Benefits of Using Color Carton Labels
Like their black and white predecessors, color carton labels provide important product and tracking information. With integrated barcodes, inventory can be scanned and tracked. Meanwhile, colorful graphics depicting the product within the carton ease the jobs of stockers and pickers. One look and employees instantly know what the carton contains.
In addition, many big box stores such as Home Depot, Lowe's, Costco, and Sam's Club stock and sell unopened cartons on the showroom floor or retail shelves. With colorful carton labels, consumers can quickly see what's for sale – even if the products remain hidden inside their original cartons. Which is more appealing – a carton with nothing but text and a barcode or a carton containing colorful images, familiar logos, and other forms of branding?
Creating Color Carton Labels In-House
Epson's new high speed industrial ColorWorks printers are perfect for printing color carton labels in-house. These printers share many of the attributes you love about thermal printers (such as affordability, ease of use, and speed) and add full color printing to the mix. Several models are available including USB, Ethernet, and standalone units.
Optimedia Labs offers the following industrial color label printers, each of which is an excellent choice for printing color carton labels:
Optimedia Labs and You
Optimedia Labs is proud to add these high speed color label printers to our lineup of quality label printing solutions. But we don't stop there. We're committed to your product labeling success and offer a wide range of printers and printing accessories, ink cartridges, product labels, and custom labels. Request a free sample label kit or learn more about our custom label service. We're confident that you'll be impressed.
Our friendly staff is available to assist you in any way. With same day shipping available to the U.S. or Canada, your order will be handled promptly. We also offer affordable shipping options to Europe and Australia. Whether you're ready to purchase a new printer or need help selecting rolls of blank carton labels, we're here to help. Contact us today.