While some consumers pride themselves on their refined pallets, even the most nuanced wine connoisseurs will likely admit that an attractive wine label can influence their purchasing decisions. In addition, since casual shoppers typically only shop for wine by type, wine makers can successfully persuade customers who may be unfamiliar with their brand to try a new version of one of their old favorites with a label that captures their attention and imagination.
The benefits of a Primera printer
By using a Primera printer for their custom label needs, wine makers gain the ability to set their wine apart from their competitors while minimizing the work that goes into the creation of these eye-catching accents. For example, Primera color label printers can allow winery owners in California, New York, Creek Shores, Prince Edward County and the Yarra and Barossa Vellys to print up to 20 labels at once before changing the design at no additional cost.
Creating custom labels for any event with a Primera printer
Since wine is often the centerpiece of a romantic evening, a custom bottle of wine can attract a wide variety of consumers. Whether it's a spouse looking to send the right note for an anniversary or a friend or relative who wants to send their well wishes in a truly unique and palette-pleasing display, wineries can gain the flexibility to appeal to this niche sector with a printer that is able to tackle these customizations.
Choosing a Primera printer
At OptiMedia Labs, we sell printers that are specially geared toward meeting the needs of companies in industries where labels can help draw new business and allow winery owners to show their creativity and unique style. As such, by purchasing a Primera LX400 or LX900 color label printer, wine owners gain the ability to include photos, illustrations, graphics and even two-dimensional bar codes on their products, all with no obsolete label inventory, plate and die charges or minimum order requirements.